Frock Stars

27 April - 29 August 2010

The exhibition Frock stars takes you behind the scenes to Australian Fashion Week. Experience the shows, the set and the scene. Relax in the VIP lounge, watch footage from past and present collections, see some of the best outfits from the first 15 years, plus exclusive interviews with designers, models and industry insiders!

From backstage to front row, Frock stars takes a look at the complex organisation behind the staging of this major event and the roles and experiences of selected people working inside Australian Fashion Week; from buyers, media and models to designers, volunteers and producers. Explore the creative process of putting together a collection, in a recreation of the studio of fashion designer Nicola Finetti.

A centrepiece in the exhibition is a catwalk showcasing fifteen key Australian Fashion Week outfits drawn from the first shows from 1996 to the present.

Australian Fashion Week was established in 1996 by PR and marketing consultant Simon P Lock and his business Australian Fashion Innovators, with the ambitious plan of placing Sydney on the global fashion map. The event was acquired by IMG Fashion in 2005 and is now recognised globally as one of the stops on the international fashion week circuit alongside London, Paris, Milan and New York.

Australian Fashion Week is an annual presentation of spring/summer collection shows by established and emerging designers from Australia and the Asia-Pacific. The event showcases a range of garments and styles for men and women: swimwear, restortwear, streetwear, eveningwear and accessories.

Fashion Week’s main focus is to sell clothes – to both domestic and overseas markets. Each year the event also puts the industry firmly in the media spotlight and provides a launch pad for emerging designers.
Presented by the Powerhouse Museum in collaboration with IMG Fashion.

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