Creating the Look: Benini and Fashion Photography is a brief survey of Bruno Benini’s five decades of professional photographic practice. The inspiration for the project is Benini’s extensive archive, which the Powerhouse Museum acquired in 2009 from his widow, Hazel Benini, with funding assistance from the Australian Government’s National Cultural Heritage Account.
Hazel and Bruno Benini formed a highly successful and enduring creative partnership. Bruno was the suave, charming photographer and Hazel the vivacious, energetic fashion stylist and publicist. Their different talents his technical virtuosity and innate elegance, her fashion flair and inventiveness combined to produce a remarkable body of fashion photography spanning five decades.
The large format publication features more than 120 classic black and white and colour images from Benini’s career plus some of the photographer’s original proof sheets and contact prints with crop marks, job numbers and other annotations. The book also includes press clippings, letters and ephemera. These elements combine to give an overview of the creative processes involved in constructing fashion photography and ‘creating the look’ from the 1950s to the 1990s.
With an introduction by Hazel Benini, the publication also includes many of her personal anecdotes of her working career with Bruno. Content also includes an essay by Powerhouse Museum curator Anne-Marie Van de Ven on the Beninis’ creative partnership and a chronology of their work.
The publication features a wraparound cover which folds out to a poster