This absorbing publication explores a relatively new sector in the local Australian fashion industry, part of a global phenomenon, where faith and fashion form a new relationship.
From street style to red carpet dresses, this book explores the emerging modest fashion market and the work of a new generation of Australian designers and retailers offering stylish clothing for Muslim and non-Muslim women.
The focus is a group of Sydney-based Muslim entrepreneurs designing, retailing and marketing stylish clothing for the growing number of Muslim women who want to dress creatively and fashionably while still expressing their faith. Many of these labels were founded by Muslim women whose own experience of putting on the headscarf and not being able to find modest fashionable styles led them to start designing and making their own clothes. Their stories and experiences are largely told in their own words with accompanying images of their fashion choices.
There are also profiles of Sydney’s first Muslim fashion bloggers, who are building online communities with creative tips on modest dressing. And inspired by another fashion blog, Scott Schuman’s The Sartorialist, the book includes a series of images from photo shoots at events and locations around Sydney, showing the diversity and creativity of Australian Muslim women’s style.